
The UK is already below average in the European recycling league, with a rate barely more than half the best practice achieved by Germany and we are set to get worse with government approval. But if we are to address our excessive carbon footprints we not only need to recycle more, even more importantly we must re-use things and reduce our overall levels of consumption. These though are messages you rarely hear from government because they run counter to the whole consumption led structure of our society.
Consume less and growth will fall, making governments look bad - but will we actually feel worse. Most research seems to indicate that ever higher levels of consumption have done little to make us happier, if anything the reverse has been true. So maybe it's time for us to get off that treadmill.
Maybe it's time we all started buying more second hand things, re-using others' cast offs rather than throwing them away and making new ones instead. In that vein it's nice to see that here in Norwich there has been a surge in the number of vintage clothing shops around the city in the last year or two. Maybe it's also time we rediscovered a degree of community spirit and borrowed more from our friends and neighbours. Nowadays most people have tools and other things which they use very infrequently, it would save us all money, and the carbon emissions associated with producing the goods, if we bought fewer things and shared more with others whenever they needed something.

Maybe it's time we all started buying more second hand things, re-using others' cast offs rather than throwing them away and making new ones instead. In that vein it's nice to see that here in Norwich there has been a surge in the number of vintage clothing shops around the city in the last year or two. Maybe it's also time we rediscovered a degree of community spirit and borrowed more from our friends and neighbours. Nowadays most people have tools and other things which they use very infrequently, it would save us all money, and the carbon emissions associated with producing the goods, if we bought fewer things and shared more with others whenever they needed something.


You may have thought the missing word in the title of this piece was masses, possible, but I was more thinking of morons.
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